A New Approach to Bespoke Seat Design
The automotive upholstery world is full of quilted designs, diamonds, hexagons, honeycombs and variations on the same themes. There’s nothing wrong with them, but for a long time I’ve wanted to push beyond what everyone else is offering. My aim has always been to innovate, experiment and give customers something that genuinely feels bespoke rather than the same pattern applied in a different colour.
When it comes to bespoke interiors, one of the biggest challenges is striking the right balance between subtlety and impact. A bright accent colour can easily overpower a design, especially inside a refined cockpit. That challenge led me to explore a new method for integrating colour into upholstery in a more controlled, stylish way.
This page introduces a technique I’ve recently used that I’ve personally never seen applied to automotive seating before: laser-cut automotive upholstery, where the material is precision-cut and backed with coloured leather. The results open up an entirely new world of customisation possibilities.


